
What is a sponsorship?
A sponsorship is when you sign with a particular company and get benefits from displaying their items in some way. For example, say you own a ScufGaming controller and you also live stream yourself playing Call of Duty everyday and get 100's of viewers a night. On your stream you also talk about how great your Scuf is and you tell people to buy the product. Now when you sign the agreement to advertise their product they will give you a discount code that people can use to get a little off on their product. At the end of lets say a month they tally up how much money they received from people using your code and in return pay you a portion of what you are owned. This is because 1. you advertise their product, letting it get known to the people out there. 2. In doing so, many people are buying their new product and publicity is growing for them. 3. You get some free product from them or even money buy just telling people about the product.
What this does is helps companies grow. It helps companies advertise their products to the communities they think will help them grow because they have people in those communities that already have fans for just being themselves. Advertisement through sponsorship is seen all over the world, including in sports, video games, popular activities, etc. They all have the same reasoning though, because people like what they watch with that particular event and will believe what people tell them about a product that helps them.
For instance, look at Nike and athleticism. They pay athletes to do a commercial for them so people think, "Wow this amazing player uses this product. So I have to use this product to get better!" Then the product is sold a higher rates than it has ever been and a revenue is made for the company. It is the same exact case for professional gamers.
How do you get these sponsorships?
Well the short and simple way to say it, is you have to be good at gaming or popular in the gaming world or both. The in depth story to it though starts with particular gamers as an example. Look at OpTic Nadeshot (a.k.a Matt Haag). He gets a steady live stream every night of anywhere from 10,000 to 20,000, sometimes more of viewers every day that he goes live. Companies like Scuf Gaming, Astro Gaming, BenQ will see this and think that by sponsoring him they will get their product out there like I have mentioned before. Because of the amount of viewers he gains every day it helps that company grow. So he has those people he can advertise the product to. He also is a veteran Call of Duty player and has been a professional gamer for 6 years now. So not only does he advertise their product through his casual gaming on his livestream, he also goes to competitions with their products and wins with them. Proving that the product he is using is worth it. Making the companies look reliable and sales soar even more.
To gain these sponsorships you have to make a name for yourself and prove to them that you won’t be a waste of their time. Constantly stream online on twitch.tv. People will notice you and you will grow because word in the competitive world does spread quickly. Also get a team together and compete. Grow as a team and get better as a team with strategies and compete. All that can happen is that you will get better. If you show up to major events and beat professional teams and get recognized, companies are going to look to sponsor you and you will become “famous” in the eSport realm.




